Why should use Animated Videos

Imagine of you having a great story, but deliver it poorly, your audience is less likely to take a look. That’s where animated video can help.

Animated video is a cost effective engaging medium easy to manage, and will help your key points pop. It offers all the benefits of a visual medium and requires much smaller resources than you might expect.

Let’s first see some of the benefits of animated videos:

Bring any concept to life

Animation bends the laws of nature and allows you to do whatever you want. You can bring any concept to life easily, no matter how difficult it is.

Strike the right tone

Sometimes the portrayal of real people can fail to explain the topic at hand. With animated video you can take all those factors away and strike a wider range of emotional tones. This can help cover difficult subjects effectively, without causing your audience to put their defenses up.

Visually represent abstract ideas

The biggest benefits of using animated video is the ease with which you can visually capture abstract ideas. What if you wanted to capture something very big (like global logistics), or something very small (like the workings of a microprocessor). It gets a little more challenging that’s where animated video has the advantage. With animated video you can easily capture hard-to-represent ideas on a screen without constraints.

Easily manage video production

You have to worry about the location, actors, props, equipment, sets, and that’s not even taking the weather into account! In a live-action video.

With animated video, you don’t have to worry about any of these factors. You can switch backgrounds, move characters, even add props with a simple click, drag-and-drop. This makes it easy to test different ways to communicate your message.

7 Reasons Why Animated Video Is The Best Type

Now that we’ve seen some of the benefits of animated video, let’s speak about why it’s better than text, infographics and live-action video content.

• They are more visualization

  90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. So the first reason for using animated video is that it’s rich media and visual medium. Videos, in general, are composed of pictures that make up rich media moments.

  The Visuals will leave a lasting impact on your audience and this visual medium appeals to the senses and offers an easy and effective way to communicate important messages.

• They are psychologically appealing

  The most fondest memories, as kids growing up, is watching cartoons. Cartoons are so captivating because they’re fun, engaging, and most of all colorful.

  Moving images appeals to the human brain, and this naturally extends to animated video.

• Animated videos cut through the digital “noise”

  Content Shock is real and a major challenge facing all organizations. But with the ever increasing presence of “noise” in the digital space, content creators need to find a way to differentiate their content from everything else out there.

  Animated video offers a great medium to do exactly that.

• They are cost-effective

  One of the biggest challenges most video producers face is the lack of a large budget:

  

  41% of marketers cite a lack of budget as one of three main reasons why they hesitate to use video.

  You have to worry about the location, actors, props, equipment, sets, and that’s not even taking the weather into account! In a live-action video.

  Animated video, on the other hand, just needs a monthly subscription. Cloud-based solutions (like GoAnimate) make it easy to create videos online with simple drag-and-drop tools. Just sign up for a subscription and you’re ready to create professional animated videos.

• Animated videos scale with your business

  You need more engaging content as your business grows which is big challenge with video production.

  

  At the start you may need an explainer video about your product or service. Soon you begin to create more assets that need supporting videos.

  Creating content is a challenge, and video adds to the complexity. But with animated video, churning out multiple videos is a very simple task. Just think in visuals, write the script, storyboard, and before you know it, you’re on your way to producing another video.

• Animated videos are easy to update

  Updating all of your old content is one of the challenges in content creation. Whether you’re a trainer updating compliance content, a salesperson revisiting old presentations, or a marketer restructuring your branding; updating content is a challenge!

  

  If you’re using live-action video, you simply can’t re-shoot scenes or update critical parts of your message without taking into account a large number of factors.

  But that’s where animated video plays a major role. Animated videos are more flexibile because they’re easier to update. You can go back and change text, edit animations or even do a complete overhaul of your entire video.

• Animated videos upgrade your visual content

  Many content creators adopted static infographics as a way to visualize data by turning dry stats into a visual feast. But lately, infographics have increasingly become visually cluttered.

  If you allow a reader to view a static infographic unsupervised, what happens? They race through it and probably miss a lot of the content. This is exacerbated if the infographic is overly cluttered i.e. text- or data-heavy.

  

  That’s where animated infographics can help. Animated infographics offers two benefits:

  • You can control the viewer’s pace through the content
  • You can use rich media (movement, music, sound effects, visual elements, etc.) to highlight specific points

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Conclusion

Animated video is a dynamic and versatile medium that can elevate your story to a new level.

Animated video provides an engaging and fun alternative to text content, is not impeded by traditional constraints surrounding live-action video, and upgrades static infographics into a highly engaging “guided tour” through the content.

So upgrade your visual content and use the power of animated video!